About Me
I’ve been obsessed with the online world for over 20 years, starting with dial-up BBS’s before the WWW even existed. It was so obvious my 8th grade class gave me this.
These days I’m a senior digital strategist who has spent the last ten years navigating the grey area between the online and offline world. I believe the internet is fundamentally altering the way humanity interacts, and my passion is researching and developing innovative ways to help ideas spread far and wide by blending sharp creative with technology, and underpinning those strategies with analytics.
I started my career with Trymedia Systems, a casual gaming distribution/DRM startup, where I designed and developed one of the first known profitable uses of BitTorrent back in 2002. In 2004 I moved to the agency side, and have spent the last 7+ years working with clients such as Nike, Sony Electronics, Ford, GM, Boeing, Mint.com / Intuit, Polaroid (2011 Finalist, Product/Brand Campaign of the Year, PR Week), The Hollywood Sign / Trust for Public Land (2011 Winner, Nonprofit Campaign of the Year, PR Week), as well as a multitude of innovative startups.
Beyond my day job, I’ve created a profitable network of media properties including BeautyHype, a women’s health and beauty site, and Grooveeffect, a leading urban culture site, with over a dozen contributors and millions of unique visitors between them.
I also stay actively involved with the bigger issues in our field, having worked with the ACLU dot.rights team, as well as volunteering as a consultant on media/internet censorship with the Global Citizenship Experience, a private high school in Chicago.
Want to connect? I’m all over the web (check the links on the lower left footer) or send me a note below.