The smartphone is the new laptop

Laptops, once the defining symbol of mobile computing, are now pretty much just a "computer" in most peoples' eyes. In the geek communities there's some buzz around ultra-mobile machines, but to me they're a solution to portable computing like the Segway is a solution to walking. It's too big for your pocket, and if you're going to carry around a bag anyway, there are plenty of lightweight options that don't require tiny screens, cramped keyboards, and compromises in performance and connectivity.

So what will happen when we all carry around mobile-broadband connected, high powered devices in our pocket? Media folks love to speculate on the advertising opportunities available to brands in the mobile space, but that doesn't feel like a totally viable option. Studies have shown American consumers view the phone as a very personal device, and any type of ad intrusion is unlikely to be welcomed with open arms. Nielsen reports that only 9% of people agree with the statement that advertising on their cellphones is acceptable, while 31% say it's acceptable if it lowers the bill (source).