BeautyHype

BeautyHype is a visually-driven beauty site dedicated to bringing you the best in premium, luxury, eco-friendly beauty brands, and innovative makeup looks.

The idea for BeautyHype was developed by Ivy Rashid. Ivy’s passion for makeup started with a red lipstick she insisted her mother give to her as a birthday present when she was only a few years old. Since then she has been interested in beauty and the science behind it. As a teen she developed an interest in photography and retouching images of her friends and family using Adobe Photoshop.