GAP Kids Video Wall

WINNER – American Advertising Foundation, Gold Addy Award, 2005

A silent video wall created for Gap Kids stores for the 2004 holiday season.

Production Notes

This piece was commissioned by Gap Inc. to serve as a video wall for their Gap Kids stores during the Christmas 2004 shopping season. Because we could not interfere with the store music, the piece was entirely silent, though for demonstration purposes I’ve added an ambient score to the clip above.

To meet the goals of the creative brief, we decided to create moving art that incorporated various Gap product throughout the piece. We created a variety of compelling yet soothing visuals to keeping kids interested and calm during the shopping experience without distracting from the products within the store.

Shot on 35mm film and high resolution digital stills, art direction was led by director Erin Sonnenschein, and I provided editing and motion graphics for the piece.

Crew & Credits

Director – Erin Sonnenschein
Director of Photography – Ian Takahashi
1st Assistant Cinematographer – Dawn Nakamura
Motion Graphics Artist – Sean Mulholland
Video Editor – Sean Mulholland
Still Photographer – Diane Rondeau