Google+ Consultant
With Google’s new “Search Plus Your World” update, Google+ data is now being integrated into the search results. Now optimizing for search directly includes one’s social graph, which is a fancy term for your network of friends online.
So what exactly is a Google+ consultant? With a social network so new it’s a stretch to claim to be any more experienced than my peers. Instead it takes someone with a deep understanding of the industry overall – and a strong sense for its future direction – to help set you up for the best possible positioning on Google+.
I’ve been working with Google for some time. My first SEO exposure came in the late 90′s before Google even existed, when I noticed that playing with the meta keywords tags of an HTML page and using a term more frequently affected my rank. I’ve been doing it professionally since 2002, and for clients such as Ford and General Motors as early as 2004.
Being involved with social networking since its inception, and the general social media world for that matter, I have a unique perspective as a Google+ consultant. After broadening from search specifically, I’ve spent years focusing on algorithms of all sorts, from the Facebook news feed to rankings on news sharing sites.
I’m a dedicated white hat, feeling that not only do black hat tactics damage the communities and properties they seek to manipulate, they ultimately come back to damage the brand seeking to benefit from them.