Let Me Google That For You

I was invited to speak on search at the San Francisco “Connect5″ networking event about a year back, and when deciding on what specifically to talk about, I realized I didn’t want to give another iteration of the ‘make your site rank higher’ presentation I’d seen hundreds of times.

With that in mind, I decided to look at the broader aspects of search, including how search can influence brand, the effect of 3rd party content on the results, and search outside of the major search engines like Google, Bing, and Yahoo. After all, search has evolved into one of the most critical pillars of the modern web ecosystem – search engines don’t just send people to websites, they can make or break brands, influence opinion, and take the pulse of the world in real-time.

The deck below is what I presented at the event, take a look and let me know what you think.