Polaroid Relaunch @ CES 2010
Finalist, Product Brand Development Campaign of the Year, PR Week 2011 Awards
I was part of the team at Atomic PR that relaunched Polaroid at CES 2010 (which included bringing on superstar Lady Gaga as Polaroid’s creative director), helping to manage social media outreach to online influencers, as well as create various online assets and collateral for events surrounding CES and beyond.