Sony’s #CatchTheTablet social media campaign; its most successful in history
Atomic PR and Sony developed and executed their most successful social media campaign to date to promote the launch of the new Sony Tablets, dubbed #CatchTheTablet. With the online elements anchored via Facebook and Twitter, and driven via a number of real-world events and street teams in San Francisco, Los Angeles, New York, Chicago, Miami, and Seattle, we helped drive nearly 10,000 contest entries and gave away 60 tablets in total.