Boeing Search Marketing

My expertise in new and emerging media helped our team recognize an unorthodox application of search marketing. When paid search was just starting to gain mass appeal among marketers back in 2005, I helped our team at JWT approach Boeing regarding a search engine marketing campaign for their recruitment efforts. At the time, search had only really been proven with direct response, however we recognized its value with regards to lead generation - a tactic...

posted on 12.28.08