Reaching the influencers of 'cool'

Can true 'cool' ever really be created? Short answer...no. The book Chasing Cool makes that pretty clear, and any 'cool kid' knows that they're a really tough target to reach. They look to their peers for definitions of cool, not to the media. Which leads me to this golden piece of satire from America's Finest News Source According to new market research, a multimillion dollar broadcast, radio, print, billboard, and online viral campaign launched Monday...

posted on 03.09.08