Grooveeffect
Grooveeffect is an urban/indie culture web site dedicated to curating the best in emerging style, music, and trends, and is ranked in the Top 20 music blogs worldwide by Alexa. Originally launched in late 2004 as a small web store, it was re-launched in late 2005 as a content site and quickly grew to be one of the leading urban/indie lifestyle sites on the web, reaching up to 100K unique visitors per month. The site...
posted on 02.05.10
Check out Ivy's photos on The Coveted: "Embracing True Beauty and the Beauty of Giving Back"
Ivy participated in a beauty workshop for teens in San Francisco, helping them to learn more about beauty, both inside and out. The Coveted - Embracing True Beauty and the Beauty of Giving Back Everything came together beautifully. A friend referred me to Kathleena Gorga (middle, below), a successful Bay Area makeup artist who gives seminars about embracing what she calls "deep beauty." As a makeup artist, Kathleena has worked with people like Cindy Crawford,...
posted on 04.09.09
BeautyHype
BeautyHype is a visually-driven beauty site dedicated to bringing you the best in premium, luxury, eco-friendly beauty brands, and innovative makeup looks. The idea for BeautyHype was developed by Ivy Rashid. Ivy's passion for makeup started with a red lipstick she insisted her mother give to her as a birthday present when she was only a few years old. Since then she has been interested in beauty and the science behind it. As a teen...
posted on 01.17.09
Grooveefect's SF Shopguide
After much hard work, Ivy and one of our contributors Michaela Pommels just released the first phase of our San Francisco Shopping Guide on Grooveeffect. Check it out and let us know what you think!...
posted on 01.10.09
Grooveeffect Relaunch
It's been a long time since our last redesign, and a few weeks ago we finally launched the new look. Designed by Six, a UK based agency, and coded up by your very own new media whiz based in San Francisco, we soft-launched June 1 and have been working out the minor bugs over the past few weeks. All seems to be well now, so in anticipation of a more 'formal' launch on July...
posted on 06.25.08
Grooveeffect Photo Highlights
For a while Ivy and I were quite serious about taking pictures for our site, Grooveeffect, but over time it just started to suck the fun out of the party when we were lugging around a load of camera gear. None the less, we did manage to get some really good shots, and to this day we will occasionally bust out the Nikon when heading to an event... This gallery includes (in no particular order):...
posted on 01.08.08