Let Me Google That For You
I was invited to speak on search at the San Francisco Bay Club for the "Connect5" networking event on August 19, 2009, and when deciding on what specifically to talk about, I realized I didn't want to give another iteration of the 'make your site rank higher' presentation I'd seen hundreds of times. With that in mind, I decided to look at the broader aspects of search, including how search can influence brand, the...
posted on 08.19.09
What makes someone a social media expert?
Recently I was questioned about my social media expertise because I'm not a major Twitter user. That led me to wonder, what is it that really makes someone a social media expert? It seems to me that many equate extensive use of a service to expertise in that service, and then go on to equate extensive use of multiple services to a wider breadth of experience. I find this rather interesting, because high school students...
posted on 01.24.09
The death of (student) print?
I came across an interesting article about students circumventing alleged censorship of their student paper by moving it online and running it independently, and did a post about it on the Random Animal blog: A group of students in Fairbault, MN (about an hour south of Minneapolis) were told by their superintendent that they could not run an investigative piece about an instructor until he first approved it. The students refused, citing journalistic freedoms. The...
posted on 01.12.09
Random Animal - Mutant Digital Communications
I'm a founding member of Random Animal, a mutant digital agency life form whose mission, strategies, and methods are amorphous, adaptable, ingenious, and rapidly evolving. Part of the Theorem Communications Group, Random Animal focuses on digital marketing - everything from web development, search, social media, multimedia, and video. Check out the Random Animal website here. Send me a note if you think we might be able to help you....
posted on 12.29.08
Boeing Search Marketing
My expertise in new and emerging media helped our team recognize an unorthodox application of search marketing. When paid search was just starting to gain mass appeal among marketers back in 2005, I helped our team at JWT approach Boeing regarding a search engine marketing campaign for their recruitment efforts. At the time, search had only really been proven with direct response, however we recognized its value with regards to lead generation - a tactic...
posted on 12.28.08
(legal & profitable) BitTorrent Peer to Peer Seeding
Back in 2002, I helped design a technical marketing plan around BitTorrent, at the time a small but growing P2P protocol. As far as we know, this was the first successful commercial use of the BitTorrent network. At the time I was working with Trymedia Systems, a DRM company focusing primarily on casual games. Their ActiveMARK technology allowed publishers to distrubute full, downloadable versions of their games in a trial mode. Once the trial expires,...
posted on 12.20.08
About Me
I'm a creative web strategist specializing in social media, digital marketing, and video. I've worked on a variety of projects during my career, ranging from profitable P2P fileseeding to large-scale SEO & SEM campaigns to video production, for clients such as Boeing, Ford, Verizon, Gap Kids, Bebo, LinkedIn, and Mint.com...everything from blue-chip Fortune 50 brands to innovative startups. As a kid, I was a lifelong techie, tearing down and rebuilding computers at 10 years old,...
posted on 12.18.08