Gap Kids Video Wall - Gold Addy Award Winner
WINNER - American Advertising Foundation, Student Gold Addy Award, 2005 - A silent video wall created for Gap Kids stores for the 2004 holiday season.
Production Notes
I joined this project as motion graphics artist and video editor. The piece was commissioned by Gap Inc. to serve as a video wall for their Gap Kids stores during the Christmas 2004 shopping season. Because we could not interfere with the store music, the piece is entirely silent (though for demonstration purposes I added an ambient score).
Art direction was provided by the Director, Erin Sonnenschein, and the goal was to create art with motion pictures in the purest sense. In other words, the aim was to create artistic pictures in motion rather than tell a story through the visuals and keeps kids calm during the checkout process. Shot entirely on 35mm film and high resolution digital stills, I provided the video editing and motion graphics work for the piece.
Crew & Credits
Director - Erin Sonnenschein
Director of Photography - Ian Takahashi
1st Assistant Cinematographer - Dawn Nakamura
Motion Graphics Artist - Sean Mulholland
Video Editor - Sean Mulholland
Still Photographer - Diane Rondeau
tags
