Let Me Google That For You
I was invited to speak on search at the San Francisco Bay Club for the "Connect5" networking event on August 19, 2009, and when deciding on what specifically to talk about, I realized I didn't want to give another iteration of the 'make your site rank higher' presentation I'd seen hundreds of times. With that in mind, I decided to look at the broader aspects of search, including how search can influence brand, the...
posted on 08.19.09
Random Animal - Mutant Digital Communications
I'm a founding member of Random Animal, a mutant digital agency life form whose mission, strategies, and methods are amorphous, adaptable, ingenious, and rapidly evolving. Part of the Theorem Communications Group, Random Animal focuses on digital marketing - everything from web development, search, social media, multimedia, and video. Check out the Random Animal website here. Send me a note if you think we might be able to help you....
posted on 12.29.08
Boeing Search Marketing
My expertise in new and emerging media helped our team recognize an unorthodox application of search marketing. When paid search was just starting to gain mass appeal among marketers back in 2005, I helped our team at JWT approach Boeing regarding a search engine marketing campaign for their recruitment efforts. At the time, search had only really been proven with direct response, however we recognized its value with regards to lead generation - a tactic...
posted on 12.28.08