Boeing Search Marketing
My expertise in new and emerging media helped our team recognize an unorthodox application of search marketing.
When paid search was just starting to gain mass appeal among marketers back in 2005, I helped our team at JWT approach Boeing regarding a search engine marketing campaign for their recruitment efforts. At the time, search had only really been proven with direct response, however we recognized its value with regards to lead generation - a tactic that is commonplace today.
After our initial 90 day test results proved to be remarkably effective for Boeing, Google was so impressed that they wanted to create a joint case study showcasing the program for their sales efforts. Collaborating with Google and Boeing, we were able to prove the effectiveness of lead gen via search, and the value of search in recruitment campaigns.
View the case study here (PDF)
Send me a note if you want to learn more.
posted on 12.28.08