BeautyHype
BeautyHype is a visually-driven beauty site dedicated to bringing you the best in premium, luxury, eco-friendly beauty brands, and innovative makeup looks.
The idea for BeautyHype was developed by Ivy Rashid. Ivy's passion for makeup started with a red lipstick she insisted her mother give to her as a birthday present when she was only a few years old. Since then she has been interested in beauty and the science behind it. As a teen she developed an interest in photography and retouching images of her friends and family using Adobe Photoshop.
In the past, she had occasionally posted beauty related content on Grooveeffect, but we decided that it would be best to spin such content off into an independent site. In the summer of 2007 BeautyHype was launched.
The two of us worked together on the design, while I was responsible for the technical setup and coding. I continue to help out on the web site as needed, though all content is managed by Ivy, along with several contributors.
posted on 01.17.09